To read the previous entry in this series, please click here.
For 17 entries now, we have discussed the Olympic and FIFA World Cup Finals that took place between the distant days of the sport’s proto-era all the way to the birth of the modern game in 1970. The one constant during the vastness of this period, a full 74 years of sporting history, is the lop-sided nature of the gender of the participants. For that near three-quarters of a century, the highest heights of international football belonged solely to men, a consequence of latent sexism throughout the world and pro-active discrimination from footballing authorities. Starting from this entry, that imbalance will start to be addressed. Two weeks or so after the men’s Brazilian team had the world in such raptures, another international footballing tournament took place, this time in Italy. It contained less teams than what occurred in Mexico, attracted far less media attention globally and certainly had far less official recognition. But it was a vital point in the evolution of the international women’s game, a successfully organised competition that brought together teams from different parts of the globe, and ended with a demonstration of where some of the contemporary powerbases of the women’s game were.
Of course, women’s football did not spring into life in 1970, and seems to have existed for much the same length as the men’s game. In international terms, the earliest known game between women’s sides seems to have been an encounter between Scotland and England in 1881 (Scotland won 3-0).1 Things expanded apace in the decades that followed, with an especially large boost during the First World War when so many men were in uniform and so many women were working in the industrial areas heavily associated with football’s beginnings.2 Women playing football seems to have been tied to some degree to the wider emancipation movement, especially those aspects dedicated to altering the social dictates of clothing that had dominated Victorian fashion, and which had aided in attempts to fundamentally restrain women from taking part in the same activities open to men.3
But all of the efforts at creating a space for women to play football were always with at least some degree of opposition from the male dominated authorities, many of which may have feared the impact of female participation on the perceived “masculinity” of the sport.4 On a more practical level, the attendances that women’s games got, and the money that they made, were also a worry for entities like the English Football Association.5 Their hostility was backed up by the sporting media, which often poured scorn on women playing football.6 In 1921 the FA went as far as banning women from playing the sport, an edict that was rapidly followed by many other bodies throughout the world, in major footballing hotspots like France, Germany and Brazil.7 The blatant sexism and body-shaming couldn’t be more obvious really: the German authorities went so far as to say that “In the fight for the ball, the feminine grace vanishes, body and soul will inevitably suffer harm … The display of the woman’s body offends decency and modesty.”8 And that was in 1955.
Such things could not kill off the women’s game, but without access to the needed aids of coaching, finances or other infrastructure, women’s football was shoved to the figurative sidelines.9 Some notable instances of women’s football were evident during that time: in another parallel to the men’s game relevant to this series, a club-based competition dubbed a “Championship of Great Britain and the World” was held between English and Scottish teams on a few occasions; occasional international tours of women’s sides attracted big numbers; and a European club competition was even held for women’s teams in 1957.10 11 12 But these were momentary affairs, with the general history of the women’s game from 1920 to the mid-1960s one of remarkably little notoriety. To a very large and regrettable degree, that aspect of the sport was in hibernation for that period, as the men’s international game evolved through the Olympic tournament and on into the FIFA World Cup itself. It would take the better part of 50 years for this to start changing, with the public mania for football in 1966 England helping to accelerate a reorganisation of women’s football in England, while women’s leagues also sprang into life in other parts of the world around that time. For the purposes of this entry, a critical example was the founding of a league in Italy in 1968, whose backers soon enough went further by founding a women’s equivalent to UEFA: the Fédération Internationale Européenne de Football Féminine.13
FIEFF is pretty fascinating from the perspective of being a nominal authority for football that came from private interests, in comparison with the concurrent Federazione Italiana Calcio Femminile.14 It was the FICF that organised a European Championship for international sides that took place in Italy in late 1969. This event constituted something of a dry run for what was to follow, with teams from England, France, Italy and Denmark playing out a straight knock-out affair, where the hosts emerged on top after beating the Danes 3-1 in the Final, played in front of 12’000 people in Turin’s Stadio Comunale. In line with what was to come, the Danish team was the club side Boldklubben Femina, temporarily presenting themselves as a national squad.15 With travel and other organisational expenses paid for by private backers, and with the games taking place in relatively well-organised surrounds, the tournament made a positive impression. FIEFF saw the possibilities for something greater and it was they who went about organising a “Coppa del Mundo” for the following Summer.
This tournament would be bankrolled primarily by Martini and Rosso, the Italian alcoholic drinks manufacturer. The company had long used sports sponsorship as a brand-building exercise and the Women’s World Cup of 1970 was rapidly added to their portfolio. It was a competition for which they paid a huge portion of the expenses, up to and including the trophy that was given to the winners: it was enough that the competition is still sometimes known as the “Martini Rosso Cup”.16 17 Such considerations were probably vital in making the competition a truly global affair, with a team from Mexico convinced to make the trip across the Atlantic to join the seven European sides that signed up. Games took place across the country over a two week period, with the Final set for Turin on the 15th July.18
There were issues. The Czechoslovakian side ended up being unable to participate owing to visa problems, with their place granted to the West German side that had already been eliminated earlier. And there were repeated difficulties with kit, such as when the Danes lost theirs owing to a mix-up with a team of Russian athletes at their hotel, obligating them to play in borrowed jerseys from AC Milan.19 But for the most part the tournament took place above expectations. Media interest was significant and positive, and respectable crowds attended matches.20 Tens of thousands turned up to watch the hosts, who made it through to the Final on the back of tight wins over Switzerland and Mexico, and despite a competing federation dispute that meant the team selected was radically different from that which had won the European Championship the year before. Their opponents would be Denmark, again largely the club team BK Femina, who rolled over West Germany and then beat England in the last four.21 In a sign of the sexism they were dealing with, the journalist who accompanied the Danish team made sure to publicise shots of the side relaxing in bikinis, describing them as “sweet, feminine and charming” in spite of being football players.22
Our knowledge of that Final comes mostly from Italian media reports and from a few scant minutes of footage, one a grainy black-and-white bit of Italian newsreel and the other a brief bit of colour footage of no definitive origin.23 24 25 Held at the Stadio Comunale, the game attracted an impressive crowd, with 24’000 tickets sold beforehand and as many again turning up without tickets, which caused a degree of chaos during the run-up to kick-off, with the press gallery itself inundated with fans. The game itself was a tight enough affair, played out in two 35 minute halves. Denmark took the lead through Østergaard Hansen in the 18th minute, she slamming home from point blank range after a left-wing cross left the Italian defence largely static. Denmark dominated the rest of the first half but the Italians came into it in the second, with Caterina Molino going close from a corner and captain Elena Schiavo having what looked a good shot blocked at the last second. With ten minutes to play the hosts won a penalty on account of a handball, but Schiavo fluffed the chance to equalise, blasting the ball “to the stars”.26 Maria Ševčíková – a Czech national living in Denmark as a political refugee – killed the game off two minutes from the end, hitting a first-time shot from the edge of the area that slammed into Derna Isolini’s goal via the crossbar.27 Danish captain Kirsten Schäeffer lifted the representation of the Goddess of victory into the Turin night air in the aftermath.28
It was a start. On the cusp of a widescale acceptance by male-dominated footballing authorities and with the game itself entering new territory in terms of audience engagement and general popularity, what occurred over those few weeks in Italy can’t really be looked at as anything other than a start, with the more spectacular evidence that women’s football was capable of holding such tournaments to a successful level to come later. In 1970, the fact that this eight team tournament was held, without major organisational hiccups while demonstrating an ability to garner significant interest, was enough. In terms of the Final itself, it showcased a competitive contest between two nations that could creditably be described as the hubs for women’s football in Europe and the world. For the winners, that status was only going to get underlined the following year, when they re-established their dominance in front of over 100’000 people, which will be the focus of our next entry. The 1970 Women’s World Cup is somewhat of a forgotten thing in comparison, but its status as that starting point is something I would deem worthy of greater remembrance.
To view the rest of the entries in this series, please click here.
Footnotes
- “Plaque to the First Women Football Internationalists 1881” from womenofscotland.org.uk (Accessed, via the Internet Archive, 27/09/2023)
- “The Forgotten First International Women’s Football Match” from bbc.co.uk (Accessed 27/09/2023)
- Louise Taylor, “From pink goalposts to blue plaques: a history of women’s football” from theguardian.com (Accessed 27/09/2023)
- Stefan Mårtensson, “Branding women’s football in a field of hegemonic masculinity” from Entertainment and Sports Law Journal Vol 8 Issue 1 (2010)
- Rob Steen, Floodlights and Touchlines: A History of Spectator Sport (2014) p. 678
- Roger Domeneghetti, From the Back Page to the Front Room: Football’s Journey Through The English Media (2014) p. 155
- Kyle O’Brien, “The Offside Museum highlights when women were banned from playing soccer” from thedrum.com (Accessed 27/09/2023)
- See Footnote #3
- David Goldblatt, The Ball Is Round: A Global History Of Football (2007) p. 181
- Fiona Skillen & Dave Bolton, “Women’s Football In Interwar Scotland: Sadie Smith And The Legendary Rutherglen Ladies FC, Part 2” from playingpasts.co.uk (Accessed 27/09/2023)
- See Footnote #3
- Jean Williams, “‘The Girls Of The Period Playing Ball’: The Hidden History Of Women’s Football 1869-2015” from Routledge Handbook of Football Studies (2016), edited by John Hughson, Joseph Maguire, Kevin Moore & Ramón Spaaij p. 44
- Hong Fan & J. A. Mangan, Soccer, Women, Sexual Liberation: Kicking Off a New Era (2003) p. 101
- Giulio Pecci, “The reinassance of women’s football in Italy” from nssmag.com (Accessed 27/09/2023)
- Erik Garin, Örjan Hansson and Neil Morrison, “Coppa Europa per Nazioni (Women) 1969“, from rsssf.org (Accessed 27/09/2023)
- “Martini and Rosso’s sponsorship of the Women’s World Cups in 1970 and 1971 Celebrating 50 years since an innovative sports partnership began” from jjheritage.com (Accessed 27/09/2023)
- C. D. Fisher, “The Face Of Football Bodies: ‘Resisting Market Enclosure and Imagining Another (Football) Future'” from Seven Faces of Women’s Sport (2018) edited by Irene A. Reid & Jane Dennehy, p. 63
- Erik Garin, Örjan Hansson, Neil Morrison and Karel Stokkermans, “Coppa del Mondo (Women) 1970” from rsssf.org (Accessed 27/09/2023)
- Ibid
- “Women’s World Cup 1970 • Italia 70” from bigsoccer.com (Accessed 27/09/2023)
- See Footnote #18
- Alan McDougall, Contested Fields: A Global History of Modern Football (2020) p. 92
- Corriere dello Sport (16 July 1970), translated from Italian, p. 4
- “Italia – Conclusi a Torino i Campionati mondiali di calcio femminile” from patrimonio.archivioluce.com (Accessed 28/09/2023)
- “15. juli 1970 – Danmark (Femina) vinder VM i fodbold for kvinder over Italien med 2-0 i Torino” from youtube.com (Accessed 28/09/2023)
- See Footnote #23
- See Footnote #18
- See Footnote #25
Photo Credit
The Danish and Italian teams that competed in the Final of the 1970 Women’s World Cup. From Tutto Il Calcio Minuto per Minuto Volume VI (1970) p. 175, accessed via sportsmemories.be