Third place this week goes to the Mitt Romney campaign team, specifically the department responsible for the graphic representation of his attack ads. Attack ads, in a US Presidential campaign, are part and parcel of the whole process. But in a modern age, variety and uniqueness is key, and it’s not good enough to just throw something up on the television during a popular time slot that claims something bad about your opponent along with some scary music.
You need to come up with something that catches the eye and engages the viewer visually as much as possible. You need pretty colours and something catchy. Which is why the Mitt Romney campaign team decided to come up with a Venn diagram to criticise President Obama’s failed unemployment pledges.
The only problem, as feministing.com lays out is spectacular fashion, is that the Mitt Romney campaign doesn’t understand what a Venn diagram is.
It’s important for Presidential candidates to not get painted easily in simple terms. Romney has fallen into the hole of being viewed and depicted frequently as a flip-flopper who will say anything to any group to get their support. Added to that, as this whole thing exemplifies, is the increasingly commonly held idea that his support team and campaign staff do not know what they are doing.
Second place goes to one of the producers of the Amazing Spider-Man, as quoted extensively by Mike Stoklasa in this episode (14 minutes in) of awesome movie review show Half In The Bag from Red Letter Media. The producer in question, unnamed and being quoted from an interview in Geek magazine, talks about what he thinks Amazing Spider-Man can bring to the audience:
“I can’t tell you the final reason but I think when you walk out of the theatre it leaves you with a provocative ending. You’ve never seen anything like it, or felt anything like it, in a superhero movie. It defies traditional story telling in the end and I’m really proud of it.”
Ok. He then goes on to talk about the use of 3D in the movie:
“I know that sounds like an easy one but I feel very strongly about the use of 3D in our film. There are movies that are meant to be in 3D and then there are movies that are not meant to be in 3D. We shot our movie in 3D and we choreographed our movie in 3D and it was meant to be made in 3D. That’s what separates us from so many 3D movies people have seen in 3D.”
Eight times in one paragraph.
The placing of this here is, naturally, based upon personal opinion as outlined in my review of Amazing Spider-Man here. Suffice to day, I think the ending is the furthest thing from “provocative”, I think I’ve seen it and felt it before (pretty much in 2002) and I certainly do not think that it defies traditional story-telling. One of the final scenes of Amazing Spider-Man involves a drama teacher claiming there is only one plot in all of fiction (“Who am I?”). I don’t really subscribe to that simplification too much, but Amazing Spider-Man convinced me there is only one kind of plot for a Spider-Man origin story.
Oh, and the 3D was totally worthless. Forgot my screening was in 3D around 20 minutes in.
But the winner this week is a blast from the past that I discovered on Youtube. I used to be quite a big fan of pro wrestling back in the day, and I might be part of the last generation of fans to have an active memory of WCW back when it was its own company, an equal to the WWF/E juggernaut that once threatened to win the ratings conflict between the two during the 90s.
But WCW crashed and burned in spectacular fashion towards the end of that decade thanks to a plethora of financial problems, lousy writers and crazy plot lines that was easily out matched by the rival WWF/E product. This included the awful movie Ready To Rumble which featured a huge amount of the WCW roster, ill-advised celebrity tie-ins (like the decision to hand the WCW World Title actor David Arqutte in order to promote that movie), and stuff like this.
WCW loved its movie tie-ins, which led me to the discovery of the following, presented as part of a “normal” wrestling show way back in 1990. Check out the sheer stupidity that is wrestler Sting taking on the “Four Horsemen” bad guy group, only to be saved by none other than RoboCop. Enjoy.